It is the plain paradigm that corroborates the verity that channels will go any extent in their pursuit to get top rates when TV channels are just burgeoning back here in Kerala. Channels are well focused and planned in coming up with diverse TV shows catering to the various segments of audience. They are just trying to apply the ‘Use and Gratification Theory’ of media that a particular individual selects a specific media rather TV show that gratifies his/her psychological and physiological needs.
