Among the various types of housing styles in the real estate sector, villas are one of the major styles opted by people in the urban areas, especially where there is a demand for independent houses. When villa culture has been getting widespread in Kerala and villas mushrooming like anything, builders had to woo all the potential buyers with vigor and advertised the same. The ad that appeared everywhere was Waterfront villas, and the same were sold like hot cakes for unimaginable prices.
These waterfront villas promised scenic views, luxury amenities and high appreciation in value. It was also promoted as a great investment choice for the urban buyer. Thus, having a waterfront villa became a lifestyle choice and status symbol for the urban class.
Malayalis who generally got exempted from nature's fury through the years have got flabbergasted by the ferocity of the flood this year. During the worst flood that Kerala has witnessed in the century, the waterfront villas on the banks of major rivers became water in villas, rather villas submerged in the water.
Now a Malayali would think twice for sure before buying a waterfront villa, as the experts have voiced their concern about the possibility of flood becoming a recurring phenomenon in Kerala due to the drastic changes in the climate and landscape. Malayali would not be blindly influenced by the ad - waterfront villas like before.
The professionals working in creative and copy divisions of ad agencies have to rethink the entire campaign - waterfront villa and come up with a new angle to woo the public. The best way for running an ad campaign for all those waterfront villas now would be Summer Special Waterfront villas, exclusive for summer.
Image Courtesy: Google Image
